Leading CMOs: Women Will Power the Future of Advertising

Watch the first part of Erin Andrews’ interview with leading brand CMOs about their visions for the future of marketing.

INSIGHTS, FEATUREDBy Paul KontonisOctober 30, 2017erin andrews, marc pritchard, kristen lemkau, raja rajamannar, ana masters of marketing, marketing, advertising, influencer marketing

WHOSAY CMO to Moderate Brand Innovators Panel in Chicago

Paul Kontonis will lead top marketers on a discussion about finding new ways for brands to connect with and interact with their audiences.

INSIGHTSBy Alex MarinOctober 18, 2017brand innovators, marketing, advertising, influencer marketing, whosay, paul kontonis

WHOSAY Hot Talent List: 11 NBA Rookies to Match Your Brand’s Basketball-Related Influencer Marketing Campaigns

Did you think we’d let football fans have all the fun? With the 2017-18 NBA season around the corner, our outstanding Talent Team used WHOSAY Match to curate a list of the league’s best trailblazers to match your brand during the upcoming season.

HOT LISTSBy Alex MarinOctober 3, 2017nba, national basketball association, basketball, whosay match, influencer marketing, advertising

Getting to Know You: Lisa Bryant

The people that power WHOSAY are an incredible blend of advertising, technology and media professionals that foster a wonderful spirit of creativity, innovation and commitment. Today you will get to know Lisa Bryant, Marketing Manager.

#wearewhosayBy Alex MarinOctober 3, 2017Getting to Know You, WHOSAY, marketing, lisa bryant, influencer marketing, advertising, agency

AWNEWYORK: Better Mobile Ads? It’s Going to Come From Marketers

WHOSAY CEO Steve Ellis led Advertising Week New York’s ‘Making Better Mobile Ads’ panel.

INSIGHTSBy Alex MarinSeptember 26, 2017advertising week new york, ad week, steve ellis, whosay, influencer marketing, advertising, mobile, social media

Advertising Week New York 2017 Live Stream: Making Better Ads for Mobile

WHOSAY CEO Steve Ellis joins marketing experts at #AWNEWYORK to discuss how better mobile ads will take the influencer marketing game to the next level. Live stream the full remarks here!

INSIGHTSBy Alex MarinSeptember 25, 2017ad week, ad week new york, advertising week, advertising week new york, whosay, influencer marketing, mobile content, mobile, ads, advertising, steve ellis

5 Influencer Marketing Truth Bombs by WHOSAY CEO Steve Ellis

Everything you think you know about influencer marketing is wrong.

INSIGHTSBy Alex MarinAugust 18, 2017whosay, steve ellis, influence, influencer marketing, media, advertising, content, content marketing, social media

WHOSAY Hot Talent List: 15 Fitness Influencers to Follow on #MotivationMonday

These health & fitness experts will inspire you on Monday and beyond.

HOT LISTSBy Alex MarinAugust 14, 2017influence, influencer, influencer marketing, influencer marketing campaign, marketing, advertising, whosay, match app, fitness, crossfit, hiit

WHOSAY’s Match App Is Saving Influencer Marketing One Successful Campaign at a Time

WHOSAY CEO Steve Ellis told MartechSeries how the Match platform harness data to empower marketers and brands.

INSIGHTSBy Alex MarinAugust 11, 2017influence, influencer, influence marketing, influencer marketing, match app, whosay, brands, marketing, advertising, social media

WHOSAY Hot Talent List: 12 Influencers to Follow if You Live for the Great Outdoors

From James Stewart to Sierra Prescott to Jimmy Chin these influential lovers of the outdoors will inspire you.

HOT LISTSBy Alex MarinAugust 7, 2017influence, influencer, influence marketing, influencer marketing, advertising, social media, outdoors, climbing, snowboarding

WHOSAY Hot Talent List: 17 Style Influences to Follow on #NationalLipstickDay

#NationalLipstickDay is on Saturday, July 29.

HOT LISTSBy Alex MarinJuly 28, 2017influence, influencer, influencer marketing, advertising, social media, style, beauty, fashion, bloggers, national lipstick day

For Influencer Luis Ortiz, Niagara Starch Is a Tradition That Smells Like Home

The former co-star of Million Dollar Listing New York posted a sponsored video in which he talks about his origins in Puerto Rico.

SHOWCASEBy Alex MarinJuly 25, 2017influence, influencer, influencer marketing, marketing, advertising, campaign, luis d ortiz, niagara starch, social media, content marketing

Influencer Marketing Performance Can Be Guaranteed and Measured as Media

WHOSAY CMO Paul Kontonis joined Havas PR’s Marian Salzman and Cision’s Daniel Watson at ‘The Art of Influencing Influencers’ webinar.

INSIGHTSBy Alex MarinJuly 25, 2017influence, influencer, influencer marketing, marketing, advertising, social media, social media marketing, content marketing, webinar, cision, paul kontonis, havas pr, marian salzman, best practices

Sierra Furtado Has the Perfect Summer Essentials for a Beach Day

The influencer shares her beach day routine with her fans.

SHOWCASEBy Alex MarinJuly 13, 2017influence, influencer, influencer marketing, social media, content marketing, sierra furtado, macy's, campaign, ad, advertising

WHOSAY Goes Beyond Impressions and Engagements to Tackle Ever-Changing Industry

At ANA Digital 2017, WHOSAY is excited to focus on attribution and ROI in influence marketing.

INSIGHTSBy Alex MarinJuly 12, 2017influencer, influencer marketing, content marketing, digital marketing, advertising, social media, ANA, ANA Digital, WHOSAY, Andy Sternfeld, Dan Gyves

Jimmy Chin Embraces the Unknowns of the Rocky Mountains with Volvo

What does Jimmy Chin do when he’s not climbing Mount Everest from the summit?

SHOWCASEBy Alex MarinJuly 6, 2017influence, marketing, advertising, influence marketing, influencer marketing, content marketing, social media, jimmy chin, volvo, climbing, skiing

5 Valuable Things I've Learned From Working with Influencers in Live Events

Working with both brands and influencers for live events takes experience, thoughtfulness, and A LOT of creative development and planning—before execution is even in sight. As seasoned WHOSAY creatives, we say, "bring it on!"

INSIGHTS, #wearewhosayBy Alexandra MattiaceJune 15, 2017WHOSAY, Marketing, Influence, influencer marketing, campaign, media, activation, live event, advertising

4 Ways to Ensure Brand Safety in Influence Marketing Campaigns

Brand safety in influencer marketing is becoming a big trend in 2017. That's why WHOSAY co-sponsored 212NYC's Brand Safety and Ethics in Advertising Panel on Tuesday, June 13 at Initiative in New York City.

INSIGHTSBy Alex MarinJune 15, 2017WHOSAY, Marketing, advertising, ad, influencer, influence, influencer marketing, content marketing, digital, digital advertising, campaign, conversions, brand, brand content, brand safety, panel, event

WHOSAY to Co-Sponsor 212NYC Brand Safety and Ethics in Advertising Panel

Brand safety is core to WHOSAY's business. That's why we're sponsoring 212NYC's Brand Safety and Ethics in Advertising panel to take place Tuesday, June 13 at Initiative in New York City.

INSIGHTSBy Alex MarinJune 12, 2017WHOSAY, Agency, Brand, branded content, paid content, marketing, advertising, influence, influencer, influencer marketing, social advertising, click bait, ad fraud, fake news, event, live event, conference

WHOSAY CMO Paul Kontonis to 'Drop the R' at SMWLA 2017

"Marketers can get too focused on the influencer and lose sight of the overall campaign and marketing objectives."

INSIGHTSBy Alex MarinJune 9, 2017WHOSAY, social media, social media week, SMWLA, SMWNY, marketing, advertising, content marketing, ads, event, live, conference, media, communications

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