AWNEWYORK: Better Mobile Ads? It’s Going to Come From Marketers

WHOSAY CEO Steve Ellis led Advertising Week New York’s ‘Making Better Mobile Ads’ panel.

INSIGHTSBy Alex MarinSeptember 26, 2017advertising week new york, ad week, steve ellis, whosay, influencer marketing, advertising, mobile, social media

Advertising Week New York 2017 Live Stream: Making Better Ads for Mobile

WHOSAY CEO Steve Ellis joins marketing experts at #AWNEWYORK to discuss how better mobile ads will take the influencer marketing game to the next level. Live stream the full remarks here!

INSIGHTSBy Alex MarinSeptember 25, 2017ad week, ad week new york, advertising week, advertising week new york, whosay, influencer marketing, mobile content, mobile, ads, advertising, steve ellis

WHOSAY CEO: Better Mobile Ads Will Take the Influencer Marketing Game to the Next Level

Steve Ellis will argue at #AWNEWYORK for a better way to unlocking mobile’s creative potential and take up to $20 billion in digital brand advertising dollars.

INSIGHTSBy Alex MarinSeptember 20, 2017advertising week, advertising week new york, ad week new york, ad ween ny, awnewyork, steve ellis, whosay, influencer marketing, mobile, social media, ads

How Influencer Whitelisting Helps Maintain Brand Safety in Paid Campaigns

As influence marketing continues to heat up, brands keep looking for ways to safely reach, engage, and convert the right audiences with the ultimate goal of maximizing ROI.

INSIGHTSBy Alex MarinJune 5, 2017WHOSAY, advertising, marketing, mobile, influencer, influencer marketing, campaign, paid campaign, paid content, whitelist, whitelisting

Why Advertising Creatives Should Shoot for the 'It'll Never Happen' Idea

With influence marketing experiencing its first growing pains, and brands growing increasingly nervous about their "safety," it's never been so challenging for advertising creatives.

INSIGHTS, #wearewhosayBy Alex MarinJune 1, 2017WHOSAY, influence, influencer, influencer marketing, marketing, advertising, ad, mobile, creative

Cecily Strong on How to Make an Impact When Everything Has Been Said on Social

The ‘Saturday Night Live’ cast member, known for playing First Lady Melania Trump, joins WHOSAY President of Sales and Marketing Rob Gregory at Atlanta’s Social Shake Up to talk about the way social media influences her work.

INSIGHTS, #wearewhosayBy Alex MarinMay 22, 2017Saturday night live, Cecily Strong, Rob Gregory, The Social Shake Up, Social Media, SNL, WHOSAY, marketing, advertising, mobile, campaign, conference, event, content marketing

WHOSAY CMO Paul Kontonis: 'Influencers Are Good, Influence Is Better'

"We call it 'influence' because influencers play one a small part," Kontonis told the audience at The Times Center in New York City. "We must start with the campaign objectives [and] the target audience, then you have the influencers."

INSIGHTS, #wearewhosayBy Alex MarinApril 27, 2017WHOSAY, Word of Mouth Marketing Association, WOMMA, marketing, advertising, mobile, social media, influencer, influencer marketing

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