Creator and brand deliver heartwarming photo and video.

The creator and brand teamed up for a good cause.

Jayden Bartels and Chris Ballinger’s family partnered with Party City to enjoy (and document!) their JoJo Siwa experience, which included attending the Nickelodeon star’s ‘D.R.E.A.M. The Tour’ concert.

Viacom Ad Solutions’ new Media Planner also told us what she finds most challenging about the industry, her secret life hack, and the best advice she’s ever received for another edition of Getting2KNowU.

Long are the days when networks cast a child star, and then they went on to amass massive social media followings kickstarting their “influencer career.” Now, it’s the other way around.

Viacom Ad Solutions' latest ReThink forum featured a fireside chat with Katie Hunt, co-founder and Chief Revenue Officer of Showfields, the Most Interesting Store in the World. Moderated by Sarah McKee, VP of New Business at Viacom, the conversation followed Hunt's journey from being employee number three of a seminal DTC brand to reinventing the retail industry. 

The creator and the chocolate confectionery brand teamed up to show the world that the M&M’s Hazelmania is real!

Viacom Velocity’s Jay Randall, who directed the documentary ‘The Diversity of Pride,’ said at the Pride Month edition of Viacom Ad Solutions’ ReThink forum that LGBT+ consumers will stick with brands that support the community beyond Pride Month.

To create and develop relationships with creators under 18-years-old, in an increasingly fragmented global media market estimated to be worth $1.7 billion by 2021, brands must rely on safety, compliance, and multi-channel creativity.

We sat with the Los Angeles-based native New Yorker for another candid Q&A where the video editor shared his favorite (and least favorite) things about advertising and even his go-to karaoke songs.

The creator shared a relatable video on Instagram after stocking up on the brand’s beauty products at Walmart.

And you should, too.

Why didn’t we think of this before?

Non-U.S.-based creators command huge U.S. audiences with higher engagement rates than their American counterparts, writes Harvey Schwartz, EVP, Talent & Co-Founder at WHOSAY.

Whether working on a script, getting ready to go out or just hanging out with friends, music is a super important part for Stephanie Beatriz, Anna Konkle, and Maya Erskine, who teamed up with Spotify Premium to give their fans a very relatable look into their daily musings with favorite tunes.

We sat with Viacom Ad Solutions’ newest Account Manager for another edition of Getting2KnowU during which he revealed his favorite thing about advertising, secret life hack, and killer go-to karaoke song.

Courtney Lopez, The Daily Davidsons, Denise Otico, and GabeBabeTV teamed up with Hershey’s Kisses to give fans an intimate look at the way they celebrate Easter with their families.

A “Women in Marketing Leadership” roundtable discussion, hosted by Brand Innovators at SXSW and moderated by Viacom Ad Solutions VP of New Business, Sarah McKee, discussed the challenges and opportunities women face on their path to leadership.

Viacom Velocity Senior Director of Culture & Insights, Mary Kate Callen, delivered a keynote speech at Brand Innovators’ SXSW event where she explained how brands’ bottom line depends more and more on how aware they are of the impact they have on culture.

Tiffany Darlyn, from The Daily Davidsons, teamed up with Nestlé Pure Life to throw an impromptu party to celebrate the brand’s new Spongebob Squarepants-themed water bottles. 

An SXSW panel hosted by the Female Quotient and moderated by Viacom Velocity Senior Director of Culture & Insights, Mary Kate Callen, discussed how their perspectives drive their approach to an exploding world of storytelling and how they use new tools, old tenets, and breakthrough practices to engage, empower and co-create with their audiences. 

We spoke to WHOSAY’s newest media buyer—and former UNICEF analyst—Hina Adnan for another edition of Getting2KnowU, where she shared her secret life hack and the creators she’d love to work with.  

“This isn’t your TYPICAL unboxing video because the new M&M’S Chocolate Bar isn’t your TYPICAL chocolate bar,” the creator captioned her Instagram post.

We sat with the Los Angeles-based WHOSAY post-producer for another edition of Getting2KnowU.

Ming Lee and Diggy Simmons shared an intimate video with fans in anticipation of BET’s show Boomerang.

Co-President of the Women’s March, Tamika Mallory, stopped by for an inspirational fireside chat hosted by MTV TRL host Jamila Mustafa.

According to Viacom Velocity’s Culture of Proximity 2.0 study, young audiences want brands to fill a void that traditional institutions have left by participating in social and pop culture conversations. LL Cool J asked top marketers how do they go about navigating this new environment.

Barbara Corcoran, Bill Rancic, Nathan Latka, and Julie Morgenstern go unfiltered with the WSJ.