Influencer Content That Engaged Millions of Fans in 2018

What a better way to celebrate 2018 than by taking a look back at our favorite influencer content? From RuPaul to Chrissy Teigen and from Spotify to Walmart, these creators and brands teamed up to produce some of the most engaging and entertaining content this year.

1. Ashley Graham in Partnership with Pantene/ANTM:

2. Riele Downs in Partnership with Coca Cola/BET Black Girls Rock:

3. RuPaul in Partnership with Spotify:

Teamed up with @Spotify to get my #2018Wrapped and guess what I found out? My Top Artists were The Weeknd, Brandy, Moby, Chet Baker and Camila Cabello. Now I want to know what made it onto Raven’s Wrapped…only one way to find out! Get yours at spotify.com/2018 today! #Spotify bit.ly/SpotifyWrapped2018_RP1

A post shared by RuPaul Charles (@rupaulofficial) on Dec 12, 2018 at 9:53am PST

4. Devale Ellis in Partnership with BET/Creed II Watch Party:

5. Candace Cameron-Bure in Partnership with Walmart Grocery Pickup+Delivery:

6. Prince Royce in Partnership with H&M Men's Fall Fashion:

7. Chris Paul in Partnership with Nickelodeon TMNT:

Ready to shellshock everyone with my ninja skills this season! S/O to the sensei master Chris! Look for Rise of the @tmnt toys at a store near you on 10/1! #TMNT #ad

A post shared by Chris Paul (@cp3) on Sep 24, 2018 at 5:25am PDT

8. Jordyn Wieber in Partnership with Nair:

My legs are strong and athletic and I love when they’re soft and smooth. Using @Naircare Sensitive Formula with Coconut Oil saves time and helps me avoid razor bumps. I’m left with healthy looking skin that lasts for days so I’m ready for anything! #ad bit.ly/Nair_SF

A post shared by Jordyn Wieber (@jordyn_wieber) on Jun 29, 2018 at 4:06pm PDT

9. Terry Crews in Partnership with Walmart 2-Day Shipping:

Maybe you want to do something special for your kids? Or maybe you want to celebrate your favorite holiday in the middle of summer? Use @walmart’s FREE 2-day shipping*, with no membership fees, and save that $119 for something extraordinary! Whatever that idea may be, tell me using #myAmazingIdea and enter for a chance to win a $119 Walmart gift card here bit.ly/Walmart_TC #ad ....in the meantime, I'm gonna see how much it is to rent a llama! *2-business day shipping. Minimum $35-dollar order. Restrictions apply.

A post shared by Terry Crews (@terrycrews) on Jul 23, 2018 at 1:16pm PDT

10. Tim Howard and Isabela Moner in Partnership with Coke+McDonald's FIFA #ShoutShare

That time soccer legend @TimHow1 tried to teach me about soccer... @CocaCola and @McDonalds. Tag #ShoutShare #Sweepstakes & the first three letters of your team for the chance to win amazing FIFA #WorldCup prizes! #ad NO PURCHASE NECESSARY. Legal residents of 50 U.S. (or D.C.), 13 years or older. Ends 7/15/18 but some trip prizes are awarded earlier. For rules, alternate methods of entry, and complete details, visit http://McD.to/6182Dc2VG. Void where prohibited

A post shared by Isabela 🇵🇪🇺🇸 (@isabelamoner) on Jun 30, 2018 at 6:16pm PDT

11. Chrissy Teigen  in Partnership with Pampers Pure:

John and I worked so hard to have Luna, and like any parents, we would do anything and everything for her. It’s one of the reasons I’m so excited to partner with @PampersPure (go follow them, I’m taking over their story for the day!) The Pampers Pure collection offers everything I want when choosing diapers and wipes – they’re free of fragrance, lotion and parabens, they have the Pampers protection I trust (plus the wetness indicator!!!) AND such fun prints… #LlamaButt!!! #PampersPurePartner

A post shared by chrissy teigen (@chrissyteigen) on Mar 27, 2018 at 6:00am PDT